Egg white protein
22.5 gThe protein. Complete, neutral, and nothing to do with milk.
First batch · Reservations open
No sugar.
No sweetener.
No apology.
The 22 g protein bar for people who stopped wanting sweet. High-flavanol cocoa, peppery olive oil, toasted macadamia, egg white. Bitter on purpose.
- 22 g protein
- 0 sweeteners
- No whey
0 g added sugar
- No charge today
- Cancel in one click
- Too bitter? Money back
- 22 g protein from egg white. No whey, no dairy ingredients.
- Zero sweeteners. Not stevia, not monk fruit, not dates.
- 11 ingredients, listed to the gram.
This is food.
Not candy with a gym membership.
- Protein
- 22g
- Added sugar
- 0g
- Sweeteners
- 0
- Net carbs
- 4g
- Ingredients
- 11
- Calories
- 245
Per 85 g bar. Calculated from the recipe; a lab-verified panel replaces these numbers before the first batch ships.
01The problem
Every protein bar is a candy bar in a lab coat.
Read the back of one. Sugar, or six things engineered to taste like sugar. The “clean” ones swapped the sugar for dates. The “zero” ones swapped it for sweeteners with an aftertaste.
If you quit sweet, there has been nothing left on the shelf.
So we made the bar we couldn't buy, and left the sweet out. All of it.
- Sucralose
- Erythritol
- Maltitol
- Stevia
- Monk fruit
- Allulose
- Dates
- Honey
- Agave
- Tapioca syrup
- “Natural flavors”
- Whey
02What's in it
Eleven ingredients.
Here's every gram.
Per 85 g bar. No proprietary blends, no “natural flavors”, nothing hiding behind a parenthesis.
High-flavanol cocoa
5.6 gNever alkalized, so the flavanols and the bite both survive.
Extra virgin olive oil
3.4 gEarly harvest, high polyphenol. Half goes on after baking, so the pepper stays.
Hemp hearts
5 gSoft chew and a little more protein.
Macadamia
3.8 gToasted on top. The one mercy.
Chia
2.5 gFiber, and a small crunch.
03When you'd eat one
Four places it earns its keep.
After the lift
22 g of protein that doesn't taste like birthday cake.
With black coffee
It finishes the cup. Nothing to rinse off afterward.
At 3 pm
Not a dessert, so it doesn't start a search for one.
On the trail
Baked, not coated. Nothing to melt in your pack.
04The bitter test
We'd rather lose the sale.
Three questions. If you're going to hate this bar, we want you to know before you reserve one.
How bitter, exactly?
Milk chocolate1
70% dark chocolate4
Black coffee6
Bitter Bar8
Baker's chocolate10
Our own scale, not a lab measurement.
05Compare
What you're usually sold.
| Feature | Bitter Bars | Typical protein bar | “Zero sugar” bar |
|---|---|---|---|
| Added sugar | 0 g | Usually several grams | 0 g |
| Sweeteners | None | Sugar, syrups | Sugar alcohols, sucralose or stevia |
| Protein | Egg white | Usually whey, milk or soy blends | Usually whey or milk isolates |
| Ingredient list | 11, in grams | Often 20 or more | Often 20 or more |
| Tastes like | Cacao, olive oil, salt | Candy | Candy, with an aftertaste |
| Made for | People who quit sweet | Everyone | People who still want sweet |
Made for you if
- You drink your coffee black.
- You think 70% chocolate is the sweet one.
- You're allergic to whey, or just done with it.
- You read ingredient lists for fun.
Not for you if
- You want it to taste like cookie dough.
- You're looking for a treat.
- You think stevia tastes fine.
That's all right. There are a hundred bars for you.
06Reviews
Zero reviews.
We haven't shipped a bar yet, and we're not going to invent a Jessica from Denver who says it changed her life.
Reserve a box and write the first one. Even if it's bitter.
07Reserve
Reserve the first batch.
Reservations are filled in order. Nothing is charged until your batch has a ship date and you say yes.
The too-bitter guarantee
If your first bar is more than you bargained for, tell us. Full refund, keep the box, no lecture.
- 01
Reserve
Pick a box and leave an email. No card.
- 02
We bake
When your batch is scheduled, we email the ship date. You confirm and pay, or cancel in one click.
- 03
It arrives cold
Five days in the fridge, three months in the freezer. No preservatives to make it otherwise.
08Questions
Fair questions.
Short answers. If yours isn't here, reserve nothing until it is.
01How bitter is it, really?
Past black coffee, short of baker's chocolate. Think 100% cacao softened by olive oil and macadamia, with salt on top. There is no sweetness at all. If that sentence made you wince, take the bitter test.
02Why not add a little stevia or monk fruit?
Because then it would be every other bar. Sweeteners keep the taste for sweet alive. This one is for people who let it go.
03Is there any sugar in it at all?
No added sugar and no sweeteners of any kind. The ingredients themselves carry under a gram of naturally occurring sugar per bar, mostly from the macadamias and cocoa.
04Why egg white instead of whey?
Whey is milk, and plenty of people can't have it. Egg white is a complete protein with a neutral taste, so the cocoa and olive oil do the talking. The bar has no dairy ingredients. It does contain egg and tree nuts (macadamia), and we'll publish the full allergen and facility statement before anything ships.
05How do I store it?
It's baked with water, no sugar and no preservatives, so treat it like food: five days in the fridge, three months in the freezer. It ships cold. Thaw one overnight, or give it twenty minutes on the counter.
06When do I pay, and when does it ship?
Nothing today. Reservations are filled in order. When your batch is scheduled we email you the ship date at the price you reserved; you confirm and pay then, or cancel with one click.
07What if I hate it?
Then you get your money back and keep the bars. We'd still recommend the bitter test first.
08Is it low carb?
About 4 g net carbs and 245 calories a bar, with 22 g of protein. Those numbers are calculated from the recipe; a lab-verified panel replaces them before the first batch ships.